Midwest Industrial Coatings, Inc. is a privately held specialty coatings supplier located in Shakopee, Minnesota. Founded in 1985 by Daniel Seeler and David Hirsch, our company provides high performance liquid, powder, and electrodeposition coatings for the power sports, agricultural, aluminum boat, truck, trailer, and heavy machinery markets.
We focus energies on local, national, and international clients that are leaders in their respective industries. Our company aims to serve the unique needs of a broad range of world class manufacturers. MICI is not limited to offering specialty coatings, but also provides high level technical expertise and on line production support helping our customers improve quality, efficiency, and capacity. In addition, our full functional laboratory provides a wide range of testing and formulating capabilities as well as color design, color management, and a highly responsive small batch manufacturing area.
Our experienced team helps our customers design and choose the correct paint products to meet and exceed both performance and application criteria. Since its inception, MICI has consistently delivered the highest quality products, service, and training to our customer base.
MICI serves markets worldwide with a client concentration in the United States, Mexico, Canada, and China. Headquartered in Shakopee, Minnesota, our corporate campus includes administrative offices, a primary finished product warehouse, a full functional laboratory, a color design and color management studio, and a quick turnaround intermix operation. Satellite warehouses and offices are located in Mexico, China, Thailand, Michigan, and Arkansas.
ISO 9001 is a quality management system that can be integrated into any business. It is focused on ensuring the business delivers a consistent level of quality to its customers by having well defined and regularly reviewed processes and procedures.
President & CEO
Dan Seeler oversees skills management of their core customer base and general company operations.
Dave Hirsch is responsible for Operations, Account Management and Business Development.
Our industrial coatings are durable, non-stick that provides protective and glossy finish on your hard-working equipment complementing with your brand’s familiar color ID. Implementation of an operator friendly charting system for paint viscosities, temperatures, fluid flows, etc., with established upper and lower control limits.
Based on your unique requirements, we ensure that you receive following benefits when you choose our custom coating services:
• Sales/Technical Representative offering proactive support.
• Customized training and developmental seminars.
• Quality paint line auditing annually or as needed for maintainer.
Click on the images below to view an image gallery of our work.
Manufacturers and farmers alike take pride in the appearance of their equipment. The use of ordinary paint on agricultural equipment can be disastrous, and in the long run, extremely expensive. Industrial coatings not only protect these machines, they ensure longer life and greater productivity. Protection against the Weather Minnesota is the land of extremes when […]
We live in a big world with so many different kinds of industry. Just about any industry that works with physical product requires the use of large equipment for getting the job done effectively. Though the name Midwest Industrial Coatings, Inc. has the word ‘industrial’ in the title, that doesn’t mean that their services are […]
When it comes to snowmobiling there is no better place to go than Minnesota and with the right apps that can be even better. There are a variety of apps out there that are designed to make your snowmobiling experience superb. Each one of these apps will give your experience the boost it needs. 5 […]
Welcome our new Key Account Senior Manager. Click here for a full bio about LaNelle.
A great cause and we were excited to donate the paint for this project. Image and Article are from the Daily Globe Click here for the full article Click here for the Online Auction of Pink Trailer Benefit Breast Cancer Click here for the Online Auction Results Pink Trailer Benefits Breast Cancer There was a field of […]
Meet our new accounting assistant Beth Macgowan. Click on the image below to view Beth’s full bio.
Paint is an important part of equipment maintenance. While it may seem like it only impacts how the vehicle or machinery looks on the outside, it has just as much to do with the structure of the equipment as well. Industrial paint coatings are a special, protective type of coating that prevents damage and corrosion […]
Learn more about the newest member of the MICI team! Welcome, William!
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Summer is fast approaching, and those lucky enough to own a boat (or know someone who does) will be anxious to hit the water on those sweltering Minnesota summer days to cool off. Knowing your way around boat safety is absolutely essential if you wish to remain safe and enjoy your time on the water. […]
